( Work )  Social media

Content that
takes shape.

Selected social media projects for brands in tech, beauty, aesthetics and events. Every feed starts with a clear visual idea — then turns it into a consistent system of posts.

01

FORMA

Studio brandLaunchInstagram
ClientFORMA Studio — our own brand
IndustryCreative marketing studio
Year2026
PlatformInstagram
The task

Launch FORMA's own Instagram: introduce the studio, explain the offer in a few seconds and show the “chaos → form” idea in every post.

What we did
  • Launch feed concept built on the brand idea “chaos in, form out”
  • Art-directed visuals with the orange chair as a recurring symbol
  • Carousel series: problem, positioning, offer, process and call to action
  • English copywriting and headlines for every post
  • Post templates aligned with the FORMA brand book
Palette
Orange
#CE4E10
Cream
#F4F0E8
Black
#242424
FORMA — Instagram content 1
FORMA — Instagram content 2
FORMA — Instagram content 3
FORMA — Instagram content 4
FORMA — Instagram content 5
FORMA — Instagram content 6
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02

PRO COLLAGEN

EventAesthetic medicineInstagram
ClientPRO COLLAGEN — International Congress of Aesthetic Medicine
IndustryMedical events
Year2025
PlatformInstagram
The task

Build awareness and drive registrations for the 2025 congress — and give participants, speakers and partners a reason to share it.

What we did
  • Visual concept for the campaign: black, white and acid lime
  • Post and carousel templates for every stage of the campaign
  • Announcement, speaker and venue content
  • Registration and partnership call-to-action posts
  • Participant badge content made for sharing
Palette
Black
#151515
Lime
#C8F02A
White
#F2F2F2
PRO COLLAGEN — Instagram content 1
PRO COLLAGEN — Instagram content 2
PRO COLLAGEN — Instagram content 3
PRO COLLAGEN — Instagram content 4
PRO COLLAGEN — Instagram content 5
PRO COLLAGEN — Instagram content 6
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03

VENORA

Tech startupAIInstagram
ClientVenora — AI-powered candidate matching
IndustryHR tech
Year2026
PlatformInstagram
The task

Explain an AI hiring product in plain language, build trust around data and transparency, and bring HR teams to Venora's Web Summit 2026 programme.

What we did
  • Content system in navy, cream and amber
  • Product explainers built around real interface screens
  • Carousels on hiring pain points and common objections
  • Trust content on data privacy and explainable AI
  • Web Summit 2026 campaign with the mascot Nori
  • Team introduction and early-access posts
Palette
Navy
#13294B
Cream
#F5EFE3
Amber
#F4B43A
VENORA — Instagram content 1
VENORA — Instagram content 2
VENORA — Instagram content 3
VENORA — Instagram content 4
VENORA — Instagram content 5
VENORA — Instagram content 6
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04

REJURAN

SkincareProduct contentInstagram
ClientREJURAN Cosmetics — regenerative skincare
IndustrySkincare
Year2024
PlatformInstagram
The task

Introduce the skincare line and its regenerative technology to a new audience — clearly, product by product, in a clean clinical style.

What we did
  • Feed visual style in teal, white and silver
  • Product posts for each item in the line
  • Technology and benefits explainers
  • Key-visual posts for the full product range
  • Russian-language headlines for the local audience
Palette
Teal
#5FCFC1
White
#FFFFFF
Silver
#C9CDD2
REJURAN — Instagram content 1
REJURAN — Instagram content 2
REJURAN — Instagram content 3
REJURAN — Instagram content 4
REJURAN — Instagram content 5
REJURAN — Instagram content 6
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05

LIGHT FIT

Aesthetic productLaunchInstagram
ClientLIGHT FIT — professional lipolytic for aesthetic clinics
IndustryAesthetic cosmetology
Year2026
PlatformInstagram
The task

Present a new-generation lipolytic to cosmetologists and clients with premium, confident visuals — and explain where and how it works.

What we did
  • Premium visual direction in deep red and warm neutrals
  • Editorial beauty and product-focused posts
  • Indications and benefits infographics
  • Product launch and key-message posts
  • Consistent typography system across the feed
Palette
Red
#A3141E
Nude
#F3E4D6
Brown
#3A2A26
LIGHT FIT — Instagram content 1
LIGHT FIT — Instagram content 2
LIGHT FIT — Instagram content 3
LIGHT FIT — Instagram content 4
LIGHT FIT — Instagram content 5
LIGHT FIT — Instagram content 6
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