( Work )  Branding

Identities that
take shape.

Logos and brand identities for fashion, interiors, beauty, hospitality and food brands — from the first sketch to packaging, signage and print.

01

LORVIEN

MonogramSignagePackaging
ClientLORVIEN — premium lifestyle brand
IndustryFashion & lifestyle
Year2025
ScopeMonogram · Wordmark · Signage
The task

Design a classic, quietly luxurious identity that works as well on a storefront as it does on a shopping bag.

What we did
  • Calligraphic LV monogram in an oval frame
  • Serif wordmark with engraved, inline detailing
  • Storefront signage concept
  • Light and dark versions of the monogram
Palette
Espresso
#2B2622
Ivory
#F1ECE5
Sand
#BFA88A
LORVIEN — brand identity by FORMA 3
LORVIEN — brand identity by FORMA 4
LORVIEN — brand identity by FORMA 6
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02

ISLAMOVNA ULZHAN

Personal brandEmblemPrint
ClientUlzhan Islamovna — interior designer
IndustryInterior design
Year2024
ScopeEmblem · Wordmark · Portfolio · Business cards
The task

Build a personal brand for an interior designer — elegant and confident, with a signature feel that suits a premium portfolio.

What we did
  • Arched emblem with IU monogram
  • Serif and script wordmark pairing
  • Portfolio book cover and layouts
  • Business cards with blind embossing
  • Deep burgundy palette for print
Palette
Burgundy
#3E0F0C
Blush
#F4E9E4
Brick
#7A2A24
ISLAMOVNA ULZHAN — brand identity by FORMA 1
ISLAMOVNA ULZHAN — brand identity by FORMA 2
ISLAMOVNA ULZHAN — brand identity by FORMA 3
ISLAMOVNA ULZHAN — brand identity by FORMA 4
ISLAMOVNA ULZHAN — brand identity by FORMA 5
ISLAMOVNA ULZHAN — brand identity by FORMA 6
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03

ADEMI

MonogramSignageClinic
ClientADEMI — aesthetic medicine clinic
IndustryAesthetic medicine
Year2026
ScopeMonogram · Wordmark · Signage
The task

Create a soft, feminine identity for an aesthetic clinic that works in Kazakh and stays readable from the street.

What we did
  • Monogram built from two balanced halves and a star
  • Wordmark in Kazakh Cyrillic
  • Awning and entrance signage
  • Door graphics with opening hours
  • Embossed print applications
Palette
Cocoa
#3B2A1E
Cream
#F4F0E8
Stone
#CFC7B8
ADEMI — brand identity by FORMA 1
ADEMI — brand identity by FORMA 2
ADEMI — brand identity by FORMA 3
ADEMI — brand identity by FORMA 4
ADEMI — brand identity by FORMA 5
ADEMI — brand identity by FORMA 6
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04

TAU DASTAN

LogoIllustrationHospitality
ClientTAU DASTAN — mountain retreat
IndustryHospitality
Year2025
ScopeLogo · Illustration · Monogram · Stationery
The task

Tell a mountain legend through a logo — rooted in nomadic heritage, yet refined enough for a premium guest experience.

What we did
  • Illustrated emblem with horse, mountains and forest
  • Ornament detail inspired by national patterns
  • TD monogram for secondary use
  • Room key tags, cards and envelopes
  • Earthy palette of olive, cream and forest green
Palette
Olive
#3E3A22
Cream
#F1EEE6
Forest
#1F3B2D
TAU DASTAN — brand identity by FORMA 1
TAU DASTAN — brand identity by FORMA 2
TAU DASTAN — brand identity by FORMA 3
TAU DASTAN — brand identity by FORMA 4
TAU DASTAN — brand identity by FORMA 5
TAU DASTAN — brand identity by FORMA 6
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05

CROISSANT

WordmarkPackagingSignage
ClientCroissant — French bakery
IndustryFood & beverage
Year2024
ScopeWordmark · Packaging · Signage
The task

Give a French bakery a wordmark with personality — elegant, a little playful, and easy to apply on everyday packaging.

What we did
  • High-contrast wordmark with a handwritten tagline
  • Tagline “avec amour de France”
  • Paper bags for pastries
  • Storefront signage in polished metal
  • Embossed stationery
Palette
Black
#1A1A1A
White
#FFFFFF
Silver
#C9C9C9
CROISSANT — brand identity by FORMA 1
CROISSANT — brand identity by FORMA 2
CROISSANT — brand identity by FORMA 3
CROISSANT — brand identity by FORMA 4
CROISSANT — brand identity by FORMA 5
CROISSANT — brand identity by FORMA 6
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06

STORMI/77

WordmarkPrintFashion
ClientSTORMI/77 — fashion & accessories
IndustryFashion
Year2026
ScopeWordmark · Lookbook · Print
The task

Create a minimal, slightly architectural wordmark for a fashion brand — and a print language that lets the product speak.

What we did
  • Geometric wordmark with the underlined O
  • “/77” numeral as a secondary mark
  • Lookbook and brochure layouts
  • Monochrome photo direction
  • Metallic foil print finishes
Palette
Black
#121212
White
#F2F2F2
Rose gold
#C7A27C
STORMI/77 — brand identity by FORMA 1
STORMI/77 — brand identity by FORMA 2
STORMI/77 — brand identity by FORMA 3
STORMI/77 — brand identity by FORMA 4
STORMI/77 — brand identity by FORMA 5
STORMI/77 — brand identity by FORMA 6
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